{"title":"Bestsellers","description":"\u003cp\u003eMeet the styles our customers love at Pure Vanya. Explore elegant ethnic wear for women, from beautifully embroidered kurta sets to graceful festive outfits. Whether you're dressing for a family celebration, a special occasion or a get-together, find a look that feels comfortable, timeless and uniquely yours.\u003c\/p\u003e","products":[{"product_id":"aabha-embroidered-kurta-set","title":"Aabha Embroidered Kurta Set","description":"\n\u003cp\u003e\n  \u003cstrong\u003eAabha Embroidered Kurta Set\u003c\/strong\u003e brings timeless elegance to your ethnic wardrobe. Crafted in a sophisticated black base, this set features intricate floral embroidery, vibrant traditional prints and delicate detailing for a refined ethnic look.\n\u003c\/p\u003e\n\n\u003cp\u003e\n  The beautifully coordinated kurta is paired with a matching printed dupatta and comfortable bottoms, creating a graceful ensemble for festive occasions, celebrations and special gatherings.\n\u003c\/p\u003e\n\n\u003ch3\u003eProduct Highlights\u003c\/h3\u003e\n\n\u003cul style=\"list-style-type: disc !important; list-style-position: outside !important; padding-left: 24px !important; margin: 10px 0 20px !important;\"\u003e\n  \u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Sophisticated black base\u003c\/li\u003e\n  \u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eEmbroidery:\u003c\/strong\u003e Intricate floral embroidery\u003c\/li\u003e\n  \u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003ePrint:\u003c\/strong\u003e Vibrant traditional printed detailing\u003c\/li\u003e\n  \u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eKurta:\u003c\/strong\u003e Beautifully embroidered kurta\u003c\/li\u003e\n  \u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eDupatta:\u003c\/strong\u003e Coordinated printed dupatta\u003c\/li\u003e\n  \u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eBottom:\u003c\/strong\u003e Matching comfortable bottoms\u003c\/li\u003e\n  \u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Elegant and refined ethnic design\u003c\/li\u003e\n  \u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003ePerfect For:\u003c\/strong\u003e Festive occasions, celebrations and special gatherings\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\n  \u003cstrong\u003eStyle Tip:\u003c\/strong\u003e Style the \u003cstrong\u003eAabha Embroidered Kurta Set\u003c\/strong\u003e with statement earrings and elegant footwear for a complete traditional look.\n\u003c\/p\u003e\n","brand":"Pure Vanya","offers":[{"title":"Black \/ S","offer_id":47945231433899,"sku":null,"price":3365.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ M","offer_id":47971475062955,"sku":null,"price":3365.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ L","offer_id":47971475095723,"sku":null,"price":3365.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ XL","offer_id":47971475128491,"sku":null,"price":3365.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/6778\/4107\/files\/3.jpg?v=1790249135"},{"product_id":"saanjh-cotton-kurta-set","title":"Saanjh Chinon Kurta Set","description":"\u003cp\u003eThe \u003cstrong\u003eSaanjh Chinon Kurta Set\u003c\/strong\u003e combines elegant ethnic styling with detailed handwork. Crafted in chinon fabric, this \u003cstrong\u003e3-piece ensemble with sharara\u003c\/strong\u003e offers a graceful traditional silhouette. Available in three colours, the Saanjh Kurta Set brings versatile ethnic styling to your wardrobe.\u003c\/p\u003e\n\u003ch3\u003eProduct Highlights\u003c\/h3\u003e\n\u003cul style=\"list-style-type: disc !important; list-style-position: outside !important; padding-left: 24px !important; margin: 10px 0 20px !important;\"\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e Chinon\u003c\/li\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eWork:\u003c\/strong\u003e Detailed handwork\u003c\/li\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eSet Includes:\u003c\/strong\u003e Complete 3-piece set\u003c\/li\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eBottom:\u003c\/strong\u003e Sharara\u003c\/li\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eColours:\u003c\/strong\u003e Available in 3 colours\u003c\/li\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eSilhouette:\u003c\/strong\u003e Graceful traditional styling\u003c\/li\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003ePerfect For:\u003c\/strong\u003e Festive and traditional occasions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eStyle Tip:\u003c\/strong\u003e Style the \u003cstrong\u003eSaanjh Chinon Kurta Set\u003c\/strong\u003e with traditional juttis, statement earrings and minimal jewellery for a refined ethnic ensemble.\u003c\/p\u003e","brand":"Pure Vanya","offers":[{"title":"Cream \/ S","offer_id":47945427026091,"sku":null,"price":5895.0,"currency_code":"INR","in_stock":true},{"title":"Cream \/ M","offer_id":47945427058859,"sku":null,"price":5895.0,"currency_code":"INR","in_stock":true},{"title":"Cream \/ L","offer_id":47945427091627,"sku":null,"price":5895.0,"currency_code":"INR","in_stock":true},{"title":"Cream \/ XL","offer_id":47945427124395,"sku":null,"price":5895.0,"currency_code":"INR","in_stock":true},{"title":"Rani \/ S","offer_id":47945427255467,"sku":null,"price":5895.0,"currency_code":"INR","in_stock":true},{"title":"Rani \/ M","offer_id":47945427288235,"sku":null,"price":5895.0,"currency_code":"INR","in_stock":true},{"title":"Rani \/ L","offer_id":47945427321003,"sku":null,"price":5895.0,"currency_code":"INR","in_stock":true},{"title":"Rani \/ XL","offer_id":47945427353771,"sku":null,"price":5895.0,"currency_code":"INR","in_stock":true},{"title":"Mustard Yellow \/ S","offer_id":47945427484843,"sku":null,"price":5895.0,"currency_code":"INR","in_stock":true},{"title":"Mustard Yellow \/ M","offer_id":47945427517611,"sku":null,"price":5895.0,"currency_code":"INR","in_stock":true},{"title":"Mustard Yellow \/ L","offer_id":47945427550379,"sku":null,"price":5895.0,"currency_code":"INR","in_stock":true},{"title":"Mustard Yellow \/ XL","offer_id":47945427583147,"sku":null,"price":5895.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/6778\/4107\/files\/1_a33f4d60-b9ac-4413-a3b9-512efe2e888f.jpg?v=1790328538"},{"product_id":"sitara-festive-kurta-set","title":"Sitara Festive Kurta Set","description":"\u003cp\u003eCelebrate in style with the \u003cstrong\u003eSitara Festive Kurta Set\u003c\/strong\u003e, crafted in chinon with a beautiful digital floral print. The rounded embroidered and sequinned yoke is enhanced with mirror detailing for an elegant festive finish. The set includes matching printed pants and a dupatta with a silver sequin border.\u003c\/p\u003e\n\u003ch3\u003eProduct Highlights\u003c\/h3\u003e\n\u003cul style=\"list-style-type: disc !important; list-style-position: outside !important; padding-left: 24px !important; margin: 10px 0 20px !important;\"\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e Chinon with digital print\u003c\/li\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eYoke:\u003c\/strong\u003e Embroidered and sequinned detailing\u003c\/li\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eWork:\u003c\/strong\u003e Intricate mirror detailing\u003c\/li\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003ePrint:\u003c\/strong\u003e Elegant floral digital print\u003c\/li\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eBottom:\u003c\/strong\u003e Matching printed pants\u003c\/li\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eDupatta:\u003c\/strong\u003e Dupatta with a silver sequin border\u003c\/li\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eKurta:\u003c\/strong\u003e Short straight kurta\u003c\/li\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eSleeves:\u003c\/strong\u003e Full sleeves\u003c\/li\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eCollar:\u003c\/strong\u003e Notched collar\u003c\/li\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eColours:\u003c\/strong\u003e Available in 3 colours\u003c\/li\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003ePerfect For:\u003c\/strong\u003e Festive occasions and parties\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eStyle Tip:\u003c\/strong\u003e Style the \u003cstrong\u003eSitara Festive Kurta Set\u003c\/strong\u003e with statement earrings, embellished footwear and minimal jewellery to complement its embroidered and sequin detailing.\u003c\/p\u003e","brand":"Pure Vanya","offers":[{"title":"Olive \/ S","offer_id":47952613048491,"sku":null,"price":5420.0,"currency_code":"INR","in_stock":true},{"title":"Olive \/ M","offer_id":47952613081259,"sku":null,"price":5420.0,"currency_code":"INR","in_stock":true},{"title":"Olive \/ L","offer_id":47952613114027,"sku":null,"price":5420.0,"currency_code":"INR","in_stock":true},{"title":"Olive \/ XL","offer_id":47952613146795,"sku":null,"price":5420.0,"currency_code":"INR","in_stock":true},{"title":"Rani Pink \/ S","offer_id":47952613179563,"sku":null,"price":5420.0,"currency_code":"INR","in_stock":true},{"title":"Rani Pink \/ M","offer_id":47952613212331,"sku":null,"price":5420.0,"currency_code":"INR","in_stock":true},{"title":"Rani Pink \/ L","offer_id":47952613245099,"sku":null,"price":5420.0,"currency_code":"INR","in_stock":true},{"title":"Rani Pink \/ XL","offer_id":47952613277867,"sku":null,"price":5420.0,"currency_code":"INR","in_stock":true},{"title":"Rust Orange \/ S","offer_id":47952613310635,"sku":null,"price":5420.0,"currency_code":"INR","in_stock":true},{"title":"Rust Orange \/ M","offer_id":47952613343403,"sku":null,"price":5420.0,"currency_code":"INR","in_stock":true},{"title":"Rust Orange \/ L","offer_id":47952613376171,"sku":null,"price":5420.0,"currency_code":"INR","in_stock":true},{"title":"Rust Orange \/ XL","offer_id":47952613408939,"sku":null,"price":5420.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/6778\/4107\/files\/1_1f6f19fb-eaf5-43d9-858c-53187069b2c4.jpg?v=1790411534"},{"product_id":"shagun-zari-sharara-set","title":"Shagun Zari Sharara Set","description":"\u003cp\u003e\u003cstrong\u003eShagun Zari Sharara Set\u003c\/strong\u003e is a vibrant and elegant festive ensemble that beautifully blends traditional craftsmanship with graceful contemporary styling. Crafted in soft and flowy Chinon fabric, this three-piece set features a bright fuchsia pink kurta, matching wide-leg palazzo pants and a beautifully embellished dupatta.\u003c\/p\u003e\n\u003cp\u003eThe straight-fit kurta is adorned with delicate gold butti motifs and a stunning mustard-yellow embroidered front yoke highlighted with pearl and sequin detailing. Heavy gota and embroidery work adds richness to the neckline, while the 3\/4 sleeves feature ornate embroidered cuffs. A luxurious gold floral and circular embroidered border at the hem completes the look.\u003c\/p\u003e\n\u003cp\u003eThe matching wide-leg palazzo pants feature scattered gold butti motifs with delicate lace and embroidered detailing along the bottom. Completing the ensemble is a lightweight pink dupatta adorned with subtle gold motifs and finished with a rich golden embroidered border all around.\u003c\/p\u003e\n\u003ch3\u003eProduct Highlights\u003c\/h3\u003e\n\u003cul style=\"list-style-type: disc !important; list-style-position: outside !important; padding-left: 24px !important; margin: 10px 0 20px !important;\"\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eKurta:\u003c\/strong\u003e Bright Fuchsia Pink Straight-Fit Kurta\u003c\/li\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003ePant:\u003c\/strong\u003e Matching Wide-Leg Palazzo Pants\u003c\/li\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eDupatta:\u003c\/strong\u003e Lightweight Pink Dupatta with Gold Motifs\u003c\/li\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e Soft \u0026amp; Flowing Chinon\u003c\/li\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eWork:\u003c\/strong\u003e Gota Patti, Zari-Style Embroidery, Sequin \u0026amp; Stone Embellishment, Pearl Detailing\u003c\/li\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eKurta Detail:\u003c\/strong\u003e Mustard-Yellow Embroidered Front Yoke\u003c\/li\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eSleeves:\u003c\/strong\u003e 3\/4 Sleeves with Ornate Embroidered Cuffs\u003c\/li\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eHem:\u003c\/strong\u003e Rich Gold Floral \u0026amp; Circular Embroidered Border\u003c\/li\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Regal, Vibrant, Festive \u0026amp; Elegant\u003c\/li\u003e\n\u003cli style=\"display: list-item !important;\"\u003e\n\u003cstrong\u003ePerfect For:\u003c\/strong\u003e Weddings, Festive Celebrations, Parties, Traditional Functions \u0026amp; Special Occasions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eStyle Tip:\u003c\/strong\u003e Style the \u003cstrong\u003eShagun Zari Sharara Set\u003c\/strong\u003e with statement jhumkas, embellished heels and a sleek clutch to create a stunning festive look.\u003c\/p\u003e","brand":"Pure Vanya","offers":[{"title":"Yellow \/ S","offer_id":48001234206891,"sku":null,"price":5420.0,"currency_code":"INR","in_stock":true},{"title":"Yellow \/ M","offer_id":48001234239659,"sku":null,"price":5420.0,"currency_code":"INR","in_stock":true},{"title":"Yellow \/ L","offer_id":48001234272427,"sku":null,"price":5420.0,"currency_code":"INR","in_stock":true},{"title":"Yellow \/ XL","offer_id":48001234305195,"sku":null,"price":5420.0,"currency_code":"INR","in_stock":true},{"title":"Rani \/ S","offer_id":48001234337963,"sku":null,"price":5420.0,"currency_code":"INR","in_stock":true},{"title":"Rani \/ M","offer_id":48001234370731,"sku":null,"price":5420.0,"currency_code":"INR","in_stock":true},{"title":"Rani \/ L","offer_id":48001234403499,"sku":null,"price":5420.0,"currency_code":"INR","in_stock":true},{"title":"Rani \/ XL","offer_id":48001234436267,"sku":null,"price":5420.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/6778\/4107\/files\/1_f4fb35e9-3c4f-4a9e-b136-7956154643d2.jpg?v=1790850848"}],"url":"https:\/\/purevanya.com\/collections\/bestsellers.oembed","provider":"Pure Vanya","version":"1.0","type":"link"}